AI UGC Aftershave Routine Promo
Description: A vertical AI UGC-style promotional video for Freelette Pre & After Electric Shave, featuring a mirror-shot bathroom routine where the creator demonstrates how the product simplifies shaving preparation and aftercare. The video highlights smooth glide, reduced pulling, moisturized skin, and an easy all-in-one grooming experience.
The Challenge
The client needed to promote a shaving-care product in a way that felt natural, relatable, and creator-led rather than like a traditional advertisement.
The objective was to show how Freelette Pre & After Electric Shave solves common shaving problems such as skin pulling, dryness, irritation, and lack of smoothness, while positioning the product as a simple all-in-one step for a better daily grooming routine.
The Strategy
Our strategy was to create an authentic AI UGC experience that felt like a genuine grooming recommendation rather than a traditional commercial.
The concept centered on a realistic bathroom routine, allowing viewers to see the product naturally integrated into an everyday shaving process while highlighting its key benefits.
We used AI-generated talent, natural dialogue, and lifestyle-focused visuals to build trust and relatability.
The workflow included concept development, scriptwriting, AI avatar generation, video production, voice synchronization, editing, and final optimization for vertical social media platforms such as TikTok, Instagram Reels, and YouTube Shorts.
The Results
The final delivery was a polished vertical AI UGC video optimized for social media advertising, with a clear product demonstration, natural creator-style presentation, and benefit-led messaging.
Success indicators included strong visual realism, smooth product integration, believable AI talent performance, clear communication of the product’s grooming benefits, and readiness for use across TikTok, Instagram Reels, YouTube Shorts, and paid ad placements.
The project delivered a cost-effective UGC-style asset without the need for live talent, studio production, or physical shooting.
The client received a ready-to-publish promotional video that positioned the product in a relatable daily-use scenario and supported stronger engagement potential for grooming-focused audiences.